SANTAN CEO Class 2nd Session &New Product Released was successfully held from March 30th to 31st, 2025! More than 200 distributor partners gathered together to share wisdom and exchange experiences.On March 30th, the five branches of SANTAN Lighting College shared exciting topics and brainstormed to stimulate innovative thinking; On March 31st, intelligent planning and new product launches were presented brilliantly, and Uncle Nanping 's strategy was jointly planned for the future. At the same time, visiting the SANTAN Smart Park and Intelligent Lighting Experience Center for new product appreciation brought a stunning experience! In 2025, let us work hand in hand, move forward with vigor, and create a brilliant future together!

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Intelligent future, Glorious blooming& innovation!

Intelligent planning sharing

▲Mr. Gu Jiang, Speaker of SANTAN Lighting Intelligent Planning Sharing

Mr. Gujiang introduced SANTAN's strategic upgrade and global layout; SANTAN has established SANTAN (Shenzhen) Intelligent Technology Co., Ltd. in Shenzhen, establishing a research and development center that integrates software, hardware, structure, and interaction. Multiple breakthrough achievements were announced on site: SANTAN obtained KNX global "manufacturer" certification and became a KNX manufacturing member. The independently developed SANTAN T-BUS wired intelligent control system was introduced; Building a comprehensive product matrix, releasing AI manipulation forms such as "Work With Deepseek", and sharing the intelligent ecosystem construction of SANTAN's Internet of Things; Simultaneously introducing SANTAN's diversified training system, working together with partners to achieve a win-win intelligent future.

SANTAN proudly obtains KNX global "manufacturer" certification

New Product Release

▲Mr. Ge Taicheng, Director of Brand Operations at SANTAN Lighting

Mr. Ge gave a wonderful presentation on the launch of the 2025SANTAN new product for everyone. The highlights of this press conference are diverse, covering innovative products such as the "Space Time Series", JG-Q Upgraded Edition, NX Magnetic Track System, Prism Series, and Glass Series. The focus is on introducing the 12 core advantages of the Time Space series, the powerful features of the JG-Q upgraded version, the ten major upgrades of the NX magnetic track system, the five aesthetic concepts of the Prism series, and the unique design inspiration and application scenarios of the Glass series. This new product launch not only showcases SANTAN's strong product research and development capabilities, but also demonstrates SANTAN's determination and vision to lead the industry's development.

Mr. Li Yongping (Uncle Nanping) shared his experience

▲Mr. Li Yongping (Uncle Nanping), founder of the design private board of directors

Uncle Nanping shared the theme of "SANTAN Strategy Winning Sales and Implementation" and comprehensively discussed how to enhance brand value in practical operations. The content focuses on the three core aspects of practical experience, practicality, and effectiveness, and deeply analyzes the breakthrough strategy and the three development models that dealers should grasp in the future. At the same time, it emphasizes the crucial role of brands in the modern market, believing that the essence of channels is a deep connection with precise customers. It also specifically shared how to enhance the brand's market influence by effectively maintaining the designer platform. In addition, the trend of self media and new marketing was explained, and how to break through traditional bottlenecks through innovative marketing methods and provide more forward-looking marketing solutions for distributors was explored.

Let's walk into SANTAN Smart Park together

Let's walk into the SANTAN Smart Park together and explore SANTAN's intelligent manufacturing in depth! Here, SANTAN has world-class machining centers, Samsung's top SMT production lines, jewelry grade craftsmanship, first-class electroplating workshops, and constant temperature electronic workshops. It also plans to build a million level dust-free workshop and a national level lighting laboratory in the future to visually experience the precision manufacturing of each product on site. SANTAN adheres to the core concept of "ultimate service, ultimate experience" and is committed to building an industry benchmark intelligent lighting integrated enterprise.

SANTAN Intelligent Lighting Experience Center New Product Appreciation

2025 SANTAN CEO Class 2nd Session &New Product Released showcased SANTAN's innovative achievements, carefully crafted with advanced technology. The theme sharing and brainstorming of the five branches of SANTAN Lighting College have inspired creativity and wisdom, with intelligent planning and new product launches presented brilliantly. Uncle Nanping's strategic sharing has brought profound insights and inspiration to everyone.

SANTAN has always adhered to the spirit of exploration, learning, and progress, bravely facing challenges, continuously cultivating the field of intelligence, taking the lead in conquering intelligent technologies, and maintaining a leading level in the industry. In the future, we will continue to stay true to our original aspiration, move forward courageously, introduce more high-quality resources, and promote further upgrading of intelligence. I believe that with everyone's joint efforts, SANTAN will shine brightly and continue to lead the global trend of intelligent lighting development.

More interesting sidelights

Every new product is a masterpiece of the SANTAN team's ingenuity. To keep the original intention of heaven and humanity unchanged, to forge ahead with perseverance, to have fire in one's heart and light in one's eyes. SANTAN will share the world with a new attitude, firm steps, and strong confidence, and let's shine together!