On March 30, 2025, the second phase of the SANTAN CEO Class and New Product Released were grandly held in Zhongshan, Guangdong! More than 200

distributors gathered on site to exchange and learn together, bringing a feast of ideas and technology to the guests!

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Speech

▲Mr. Zhu Zhongwu, Chairman of SANTAN Lighting

Mr. Zhu warmly welcomes the Santan family back home with great joy! Thank you all for taking the time out of your busy schedules to participate in the learning and exchange. Faced with market changes and industry anxiety in 2024, SANTAN actively listens to feedback and quickly adjusts its strategies. SANTAN always adheres to the core concept of "ultimate service, ultimate experience", responds to the market, and addresses challenges. SANTAN's strategic goal is very clear. We have gone from "doing a good job in products" in the 1.0 era, to "doing a good job in lighting" in the 2.0 era, and then to launching an experience store in the 3.0 era, providing professional lighting design; In the era of 4.0, we have achieved the integration of intelligent lighting, covering intelligent, architectural lighting, artistic lighting, and garden lighting; We will fully sprint towards the 5.0 era in the future! As long as it is something that everyone dares to think of, SANTAN dares to do it. Let's work together and embrace a brighter tomorrow for SANTAN!

Theme sharing of five major lighting college branches

SANTAN Lighting College Fujian Jiangxi Branch

▲Mr. Yang Ping, Dean of SANTAN Lighting College Fujian Jiangxi Branch

Mr. Yang Ping focused on sharing the "way to overcome anxiety" and the complete construction plan of SANTAN Intelligent Lighting Experience Hall in this event. In response to industry anxiety, he proposed to solve the difficulties by enhancing professional capabilities, strengthening brand value, and creating comprehensive competitiveness; In terms of the construction of the intelligent lighting experience hall, a detailed analysis was conducted on the entire process from early planning to final implementation, including the scientific planning of six functional zones: product display area, intelligent experience room, reception room, water bar area, restaurant, and bedroom, emphasizing the professionalism of construction drawings; At the same time, clear revenue targets have been set, and systematic plans such as building a professional team, optimizing operational management, and improving service quality have been implemented to ensure that the experience center forms a differentiated competitive advantage in the regional market, ultimately achieving a win-win situation for the SANTAN brand value and commercial benefits.

SANTAN Lighting College · Jingbei Branch

▲Mr. Liang Daxiang, Dean of SANTAN Lighting College Jingbei Branch

Mr. Liang brilliantly shared comprehensive solutions to enhance market competitiveness during the event, including strengthening professional technical training, optimizing team service systems, and creating benchmark cases, among other core strategies, to improve market competitiveness; The specific implementation path includes: regularly holding industry exchange activities, establishing a designer alliance platform, participating in important industry exhibitions, enhancing brand image, innovating promotional methods, and fully leveraging SATAN's product intelligence advantages and brand empowerment value.

▲Ms. Zhang Yiying, Vice Dean of SANTAN Lighting College Jingbei Branch

Ms. Zhang gave a wonderful presentation on the theme of "Brand Communication and Matrix Construction". Through vivid video demonstrations, she explained the strategy of upgrading the brand image of SANTAN and the method of building a new media matrix. Three core contents were mainly shared: first, how to achieve accurate brand communication through new media platforms such as Tiktok and RedNote; Secondly, innovative strategies for maintaining customer relationships; The third is successful cases of channel expansion, especially classic projects in collaboration with well-known designers.

SANTAN Lighting College Southwest Branch

▲Ms. Liu Qin, Dean of SANTAN Lighting College Southwest Branch

Ms. Liu, with the theme of "SANTAN · Chongqing · Ten Years", deeply reviewed the development process of SANTAN in Chongqing over the past ten years, focusing on the strategic synergy between the branch and the headquarters: through the headquarters' product empowerment (intelligent lighting fixtures and lighting systems), project empowerment (classic case support), training empowerment (lighting academy system), and experience hall mode empowerment, the rapid growth of the regional market has been achieved. The on-site detailed display showcased the matrix of SANTAN products, benchmark engineering cases, training achievements of SANTAN Lighting Academy, and the operation mode of SANTAN Intelligent Experience Hall. Finally, the development concept of "working together and creating a better future" is proposed, which will continue to deepen strategic cooperation with the headquarters and jointly explore new patterns in the Southwest lighting market.

SANTAN Lighting College · Jiangsu Branch

▲Ms. Tang Ye, Speaker of SANTAN Lighting College Jiangsu Branch

Ms. Tang shared her full process development experience in the high-end real estate market under the theme of "End to End Expansion of High end Real Estate". From accurately understanding the customer base of the mansion, establishing a professional sand table analysis system, to enhancing the team's professional cognitive ability, the complete development chain of the mansion project has been dismantled in detail. The focus was on how to recommend intelligent lighting solutions to high-end customers, including professional reception processes in exhibition halls, customized solution design, and a comprehensive after-sales service system. At the same time, multiple successful cases of large residential projects were showcased, especially exemplary projects in deep collaboration with renowned designers, demonstrating SANTAN's professional strength in the field of high-end residential lighting.

SANTAN Lighting College · East China Branch

▲Mr. Shi Zhaoxu, Executive Dean of SANTAN Lighting College Zhejiang Anhui Branch

Mr. Shi Zhaoxu shared his personal journey and strategic thinking with the theme of "breaking through the situation from the heart". Firstly, the entrepreneurial process was reviewed, emphasizing the three-step development concept of "facing the present, doing well in the present, and facing the future". Through in-depth analysis of the industry competition pattern, the core competitive advantages of the SANTAN brand were accurately analyzed. In the fierce market competition, SANTAN stands out among many competitors by providing professional intelligent lighting integrated services, enhancing the professionalism of its solution presentation, optimizing the reporting process, and strengthening service details. Finally, we call on all dealers to return to their original intention, win the market with professionalism and service, and jointly create a new future for the SANTAN brand.

Brainstorming

Mr. Zhang Guanzhu, Vice Dean of SANTAN Lighting College Jingbei Branch

Mr. Hu Yunping, Secretary General of SANTAN Lighting College Southwest Branch

Mr. Cai Tieyong, Secretary General of SANTAN Lighting College East China Branch

         Mr. Song Chengqian, Dean of SANTAN Lighting College Jiangsu Branch

         Mr. Zhong Yuming,  SANTAN Lighting College Southwest Branch

Mr. Chen Guobo, Secretary General of SANTAN Lighting College Fujian Jiangxi Branch

In the interactive sharing, everyone engaged in lively discussions around the practical topic of "team building and management", sharing practical experience in personnel recruitment, performance evaluation, daily management, etc. The on-site thinking collision was constant, providing valuable reference for team operations in various regional markets. The entire process has both theoretical significance and practical guidance.

College Planning and Channel Empowerment

In terms of channel empowerment, the five branches of SANTAN Lighting College will implement a shared learning model, such as sharing design solutions, classic case studies, and other resource sharing and learning. They will also promote the holding of designer salon lectures to comprehensively enhance the comprehensive abilities of channel partners, achieve mutual assistance, sharing, and learning from each other! Actively and continuously spread 'sharing' to every region and every store.

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