From December 6th to December 9th, 2024, the four-day 2024 Guangzhou Design Week kicked off simultaneously at three major exhibition venues: Guangzhou Poly World Trade Center, Guangzhou International Sourcing Center, and Nanfeng International Convention and Exhibition Center. It is reported that the scale of this Design Week reached 180,000 square meters, gathering over 1,000 high-quality exhibitors from more than 20 countries worldwide, with the launch of more than 10,000 new products, new materials, and new technologies. The variety of exhibits and the scale of the exhibition are immense!

Faced with the current economic and consumer situation, the 2024 Guangzhou Design Week, themed "Together," clearly points to high-quality development driven by technological innovation. Taking the exhibition as an opportunity, it aims to inject strong innovative momentum into the industry through the integration of digital strength, wisdom, design empowerment, and in-depth exploration of aesthetic content. It seeks to explore new breakthroughs in the broader design industry and assist in completing industrial upgrades.

Mr. Li Yongping (Uncle Nanping) Visited SANTAN Intelligent Lighting Experience Hall 

A brand should be open, which is also a symbol of the progress of our entire brand and the hope and pride of our national brand, "said Uncle Nanping.

Mr. Zhu(Chairman) said: "The SANTAN booth experience is fully open and does not require registration, making it more convenient and enjoyable for everyone to visit. The SANTAN pavilion design incorporates SANTAN's glacier elements, showcasing the brand's unique charm. SANTAN's intelligence is divided into two core areas: one is RS485 technology, and the other is wireless Bluetooth MESH technology."

In terms of decorative art lighting, we also pay attention to meeting the feedback on the artistic needs of space from consumers and designers. Some consumers and designer friends have pointed out that our products are too "masculine" and rigid. Therefore, we have incorporated soft elements into our designs, making the products more refined and diverse.

SANTAN's Light Build Plan initiative has two key directions: one is to empower channels, and the other is to empower designers. We have had in-depth exchanges with professors from Politecnico di Milano. In addition to hosting the Milan Class in China, we are also planning to go to Politecnico di Milano in Italy for exchange and learning, further deepening our cooperation with Politecnico di Milano, and exploring more cutting-edge design concepts. Stay tuned.

In terms of original design, SANTAN has made significant investments in research and development in recent years. Our requirement for the R&D team is to steadfastly pursue originality, ensuring that every product that reaches the market has valid proprietary patents. Currently, SANTAN's RS485 and Bluetooth mesh technology have been successfully applied across the country, and the feedback has been very positive. Next year, we will introduce the KNX system and host architecture to further refine our intelligent system, truly achieving an integrated intelligent lighting solution.

Guzhen Lighting Media Visited SANTAN Intelligent Lighting Experience Hall

Mr. Zhu Zhongwu, Chairman of SANTAN Lighting (Middle)

Mr. Zhu Zhongwu, founder of SANTAN Lighting, stated that in line with the theme of "Together" for this design week, SANTAN Lighting has adopted the concept of "openness" as its curatorial philosophy. The entrance of the exhibition hall is designed to be open, with the aim of allowing more people to enter and learn about SANTAN Lighting. In addition to the previous art lamp series, this time we also bring four types of products: intelligent control series, decorative art lighting, indoor architectural lighting, and outdoor architectural lighting. 

At present, SANTAN Lighting has over 400 exclusive stores nationwide. The purpose of participating in this Guangzhou Design Week is twofold: firstly, to release new products; secondly, to exchange ideas with new and old customers, and to meet more designers who come to the exhibition.

Mr. Zhu Zhongwu (Chairman) spoke about SANTAN's performance this year, which has been quite good overall, with the completion of several representative projects, such as the Beijing Forbidden City, the Central Party School, the CPPCC Auditorium, the National Security Center, and the National Enterprise Center. "SANTAN's sales channel layout across the country is already very well established. The next phase is to continuously delve deeper into the market. We hope that the performance in 2025 will be better than that in 2024."

Dazhaoming Visited SANTAN Intelligent Lighting Experience Hall

Mr. Zhu Zhongwu, Chairman of SANTAN Lighting (third from the left))

Mr. Ge Taicheng, Brand Operations Director of SANTAN Lighting (second from the left)

As a leading global smart lighting brand, SANTAN Lighting's exhibition hall features the natural element of glaciers as its thematic highlight, and showcases four major categories of products at this design week: smart control series, decorative art lighting, indoor architectural lighting, and outdoor architectural lighting. Among them, the Glacier Series' smart knob remote control, glacier art lamps, and zircon gem series panels have been particularly popular with exhibitors.

On site, Mr. Ge Taicheng, the Brand Operation Director of SANTAN Lighting, introduced that for this exhibition, SANTAN Lighting adheres to the design concept of the beauty of nature, interpreting modern smart art spaces with natural aesthetics, and insists on the core philosophy of "ultimate service, ultimate experience." With in-depth design and quality service, it provides users with a safe, healthy, comfortable, and pleasant high-quality smart lighting environment service.

When discussing the topic of "intensified competition in the lighting market," Mr. Ge emphasized that even in the face of fierce market competition, lighting companies must adhere to their own positioning and build their core competitiveness. "The core value of lighting is always 'light'; we cannot blindly engage in price wars, but rather, we should strengthen the content of light from the dimension of light, endowing light with more value!"

2024 Guangzhou Design Week SANTAN Site Review

An artistic feast intertwined with creativity and light and shadow

SANTAN Lighting adheres to the design concept of natural beauty, interpreting the intelligent art space of modern life with natural aesthetics, taking nature and sculpture as the design themes, and making its appearance at the 14B07 booth of the National Collection Pavilion.

A four-day design exploration journey, SANTAN Lighting attracted numerous visitors with its unique design concept and excellent quality, becoming a highlight of the exhibition.In this creative experience space, the artistry of lighting installations is perfectly integrated with the aesthetics of intelligent technology, allowing everyone to deeply feel the aesthetic atmosphere of SANTAN's intelligent art space.

The exhibition area was packed with people, attracting a large number of design enthusiasts, industry insiders, and exhibition guests. Not only that, but SANTAN also conveyed its core brand values through interactive experiences, creative displays, and professional explanations. Each exhibit embodies the ultimate pursuit of quality and aesthetics, and its innovative design has won everyone's admiration, leading to many people stopping to take photos and engage in enthusiastic discussions.

In the interplay of light and shadow with art, the audience experienced an emotional resonance and the boundless expansion of space. This exhibition not only fully demonstrates SANTAN's strength but also sets a new benchmark for the brand in the field of design.

SANTAN Intelligent Lighting Experience Hall

The development characteristics and demands of SANTAN lighting for smart homes, high-end commercial and public space lighting have formed a comprehensive model covering hotels, real estate, shops, offices, exhibition halls, outdoor, home, public transportation, and other fields. And there are mature intelligent lighting solutions, which provide overall design solutions, lamp selection, and on-site illumination surveys based on customer needs. At the same time, we will launch customized services to provide flexibility in responding to different needs of users. Provide lighting solutions for modern homes, shops, and outdoor lighting.

SANTAN has over 400 intelligent lighting experience halls nationwide, covering major high-end building materials markets in third tier and above cities across the country. The product covers four categories: intelligent control, indoor building lighting, outdoor lighting, and decorative art lighting; Serving 4-star hotels and high-end mansions.

In terms of education and training, SANTAN proposed the Light Build Plan in 2017 and established the SANTAN Lighting College, a lighting learning platform; It includes various types and dimensions of teaching and training, including national registered lighting designer training, national designer sharing salon, Milan class, Asia Pacific hotel class, intelligent special training camp, etc., committed to promoting lighting applications and lighting knowledge, and cultivating more lighting design talents for the lighting industry.

Guangzhou Design Week was the first design week in China, born under the leadership of the government in 2006. In 2007, it was jointly certified by the three major international design organizations, IFI and ICSIDICOGRADA. It has been promoted globally and has grown into a leading design industry event in Asia.

Guangzhou Design Week has always focused on empowering the growth of the designer community and developing channel value, adhering to the operational concept of "Partner World". After more than a decade of innovative development, it has established a network of Guangzhou Design Week partners in more than 30 countries and 200 cities worldwide. It has initiated a series of leading and internationally renowned design exhibitions, awards, forums, and study tours, It is an important platform for Chinese and even global designers to discover inspiration, stimulate thinking, and showcase achievements, known as the "home of designers".